OnePlus New York Roadshow Pop-Up

Designing digital and print collateral for the OnePlus New York Roadshow Pop-Up aimed to showcase the OnePlus Open phone's groundbreaking features while embodying the brand's essence. The collateral included sleek banners highlighting the device's powerful camera and advanced display. Interactive displays offered hands-on experiences of the OnePlus Open's seamless functionality, complementing OnePlus's innovative spirit and setting an engaging stage for the event.

Partnerships

Collaborators

Art Director: Amanda Bello
Social Media Manager: Alba Zia
Copywriter: Nasir Aziz

Challenge

The primary challenge was creating design collateral that effectively communicated the OnePlus Open's technological prowess while maintaining visual appeal and alignment with OnePlus's brand identity. Balancing informative content with captivating design elements required careful consideration of layout, imagery, and interactive features, ensuring engagement across diverse attendee demographics.

Approach

Our approach focused on understanding OnePlus's brand values and the OnePlus Open's unique capabilities. We crafted visually striking banners that emphasized key features like the device's exceptional camera and display. Interactive displays were strategically placed to encourage attendee engagement and provide immersive experiences with the OnePlus Open. By maintaining a cohesive design language that resonated with tech enthusiasts and casual visitors alike, we successfully highlighted the device's innovation and enhanced the overall impact of the New York Roadshow Pop-Up.