TuskBros Paint Co.

TuskBros Paint Co. is for parents who may be concerned about the harmful chemicals in traditional paints. Our eco-friendly pigments are safe to apply near children; commonly used in children’s rooms and nurseries. Parents feel confident when purchasing our products. We aim to give your kids bright, colorful rooms without fumes. 

Awards

2022 American Advertising Federation—San Antonio | Trademark, Special Judges Award, Silver Award

Graphis New Talent 2021, International Publication | Trademark, Gold Award

Challenge

To create a high-quality paint company that makes safe pigments for children but is geared toward adults—aimed to apply the identity onto several touchpoints, posters, and digital assets to achieve visual recognition amongst customers. Also, to integrate a convenient and easy-to-use digital experience.

Approach

Create a trademark that combines an elephant with a paint can containing a light blue hue, referring to their water-based solution. Next, select a vibrant color palette to represent high-quality enamels, and include touchpoints facilitating paint projects. Finally, design an in-store screen that allows adults to narrow their decisions to a single color.