Pajarera

Pajarera encourages bird lovers to reduce their use of plastics. The packages easily convert into hanging birdhouses, inspiring users to consider how the reuse of materials can help the planet — and the birds!

Award

Graphis New Talent 2022, International Publication | Trademark, Silver Award

Challenge

Traditional bird food packaging is often made of heavy single-use plastics. The goal was to design an attractive and easy-to-use package that doubles as a decorative birdhouse — attracting even more birds to your yard.

Approach

My research determined the three most common birds and bird food types for a packaging system. The dotted line in the package allows the bird-lovers to create a window for the birds — the box is constructed out of recyclable materials.