Magic Manis

Magic Manis challenges societal norms by combining magician card tricks with nail care products. This unique combination brings new life to the often-overlooked world of male grooming. Our mission is to promote inclusive self-care products to help men feel empowered and confident. Get ready for a journey that breaks stereotypes, eliminates stigma, and allows you to embrace your inner magic.

Redefining Nail Care for Men

Challenge

After conducting an in-store market analysis, we learned that most nail-care products are specifically geared toward women — which can be alienating to men.

Approach

Introducing Magic Manis, a brand revolutionizing men's nail care with masculine-inspired magic card designs. Our line includes strengthening products and nourishing oils in sleek black packaging, reflecting the elegance of magic tricks.

Award

Graphis New Talent 2022, International Publication | Branding, Silver Award